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ALBI Volvo Ste-Agathe
180 Rue Principale E, Sainte-Agathe-des-Monts, QC, J8C 1K3
At ALBI the Giant, we understand that the news of the Volvo V60 Cross Country's imminent disappearance in Canada may come as a surprise to some station wagon enthusiasts. After all, this rugged and versatile car had won over the general public with its raised ground clearance, standard all-wheel drive, and balance of comfort and adventure capability. However, we need to put things into perspective: this isn't a disaster, but rather a strategic change of direction for Volvo in response to market developments. Basically, don't cry—Volvo has more surprises in store for you!
The end of the V60 Cross Country: a strategic change, not an end in itself
If you wish, orders for the V60 Cross Country will be possible until the end of January 2026, and production will stop in April, after which remaining stock will continue to be sold at dealerships. This decision is clearly part of a trend where consumers are clearly favoring SUVs over traditional family cars, even those that are very well designed.
The Volvo XC60: the cornerstone of Volvo's new strategy
But if we take a step back, we quickly realize that Volvo is not throwing in the towel: on the contrary, the brand is reinvesting in the segments that dominate sales today. At the top of the list, the Volvo XC60 occupies a central place in the manufacturer's lineup. This already very popular compact luxury SUV has been revamped for the 2026 model year, with aesthetic tweaks inspired by its big brother, the XC90, improved comfort, and a more modern user experience, putting it more than ever in the running with buyers who want style, performance, and practicality.
The XC60 is available in several versions—Core, Plus, Ultra, and Black Edition—with options ranging from a 4-cylinder engine to an impressive plug-in hybrid version offering unmatched power and electric range.
A modernized range focused on electrification
Compared to the V60 Cross Country, it carries more cargo, can tow more, and meets much higher demand in the North American market. At the same time, Volvo is also expanding its electric range with models such as the EX30, EX40, EC40, and others that continue to broaden the brand's appeal in the context of the transition to electrification.
In short, rather than seeing the withdrawal of the V60 Cross Country as a disaster, it should be seen as a natural evolution: Volvo is refocusing on what customers really want today, while offering new and attractive models that retain the practicality, safety, and Scandinavian design that have made the brand's reputation. At ALBI le Géant, we'll help you discover all these new features and find the Volvo that perfectly suits your needs.
Photo for illustrative purposes only.
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